1% for Grassroots
We are giving 1% of our revenue to grassroots sport.
It's where all sports stars begin, where many fans first fall in love with their sport and where sport transcends winning and losing to become much more.
Why grassroots matters
Grassroots sport plays a vital role in creating healthier, happier, and more connected communities. It provides opportunities for people of all ages, backgrounds, and abilities to participate in physical activity, regardless of their skill level. Regular involvement in grassroots sport improves physical wellbeing by encouraging active lifestyles, helping to reduce the risk of chronic illness.
The benefits extend far beyond physical health. Participation in sport can have a significant positive impact on mental health by reducing stress, anxiety, and depression. It helps individuals build confidence, resilience, and self-esteem while providing a sense of achievement and purpose. For young people in particular, sport can teach important life skills such as teamwork, discipline and leadership.
Stronger communities
At a community level, grassroots sport creates opportunities for volunteers, coaches, and families to work together towards common goals. It promotes inclusion, diversity, and community pride, helping to build stronger and more cohesive neighbourhoods. By encouraging participation and connection, grassroots sport contributes significantly to the social, mental, and physical wellbeing of individuals and communities alike.
Watch out for the clubs and communities we support on this page.